Coming from an old-American, mid-west family of craftsmen and entrepreneurs, Devin VanderMaas was taught to sew by her grandmother (Elaine) and write a business plan by her Grandfather (George II) and Uncle (George III) at a very young age.
It was only natural for her to bridge the gap between art and commerce. After studying business, art and the humanities in college, Devin became interested in telling meaningful stories and celebrating social practices through the art of making clothes. She recently finished her Master’s dissertation on The Democratization of Personal Brands and prior to that, she has written about Style as Communicative Authority.
Devin has acquired experience in nearly every facet of the fashion industry from Mood Designer Fabrics to Harper’s Bazaar Magazine and most recently designing private label for specialty retailers in New York City.
Devin has received her Master’s degree from Kings College London in Cultural and Creative Industries as well as her BA from New York University in The Psychology of Aesthetics and Fashion Business. She is a member of Fashion Group International.